Frankly and this Station make no warranties or representations in ISO 22301 connection therewith. If you are affiliated with this page and would like it removed please contact email@example.com SOURCE Thailand Convention and Exhibition Bureau (TCEB) Championing MICE Industry as a Key Economic Growth Driver by Sustainably Dispersing Income to Local Communities BANGKOK, Dec. 22,2016 /PRNewswire/ --The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB today announced its 2017 MICE Development Plan, reflecting the Government's vision to drive the country towards stability, prosperity and sustainability. Aimed at positioning the MICE industry as a key sector driving economic growth by sustainably dispersing revenue to local communities, the bureau reiterated that the latest MICE industry strategic plan is also in line with Thailand's 20-year National MICE Strategy, which prioritises three key directions including to generate revenue, to drive the country with innovation, and to drive mutual growth for all sectors. TCEB disclosed that the MICE Development Plan 2017 has been developed based on five key studies on Thailand's 20-year National Strategy and the Twelfth National Economic and Social Development Plan, including the Thailand 4.0 and Pracha Rath Policy, the late King Bhumibol's holistic guidelines-- from the Sufficient Economy Philosophy to Sustainable Development Goals-- and global MICE industry trends. The plan emphasises the integration of public and private partnerships at the national and international level to help create new MICE events, while attracting high quality MICE events to be held in Thailand. Strategy 1: 'To generate revenue' towards prosperity by targeting international MICE markets in Asia, Europe, the Americas, and Oceania, respectively; promoting extended length of stay in Thailand and distributing income to other regions; supporting the standardisation and sustainable development of MICE venues across the country by leveraging Thailand's leadership position as a premiere destination for mega-sized MICE events through marketing campaigns including Meet Double Cities, Meet Sustainably, Convene in Paradise and ASEAN Rising Trade Show (ART) and reinforcing Thailand's image as a preferred country or area destination through strategic content marketing showcasing MICE venues, highlighted MICE events, and unrivalled products and services under the Thailand CONNECT brand. The focus industries for Thailand's MICE sector to 'win and promote' comprises of; Group 1-- the existing major industries supported by the Government including 1) food and agriculture; 2) automotive; 3) health and wellness; 4) energy; and 5) infrastructure. Group 2-- the emerging future industries that the Government aims to promote in which Thailand has significant potential to succeed including 1) food, agriculture and biotechnology; 2) healthcare, wellness and medical; 3) robotics; 4) digital; and 5) creative industries. By mapping the strategy with the MICE Economic Model for Thailand 4.0, TCEB strives to work closely with public and private sector organisations by taking the leadership role in the development of the country's first MICE Activity Calendar, identifying supporting criteria for MICE events in targeted industries defined by the Thailand 4.0 policy. Additionally, the bureau will also forge partnerships with strategic allies as a role model to drive the implementation of winning and promoting MICE events in each of the respective industries.
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